One of the unmentioned qualities of these cables is the reduced latency of the signal. Normal copper cables pass signals at about half the speed of light, but these puppies pass the signal at up to 3/4ths of lightspeed! This means that your data arrives faster, and since the Ethernet protocol involves collision detection, backoff, and retransmission this added speed means YOUR data is more likely to go ahead of competing data! Further, if there is no issue with other data sources, your data arrives 100s of picoseconds faster than with other cables. This can be important for gamers in multi-player situations! Or even for folks who just hate to wait for their data to arrive.